For my project with Premium Vision Surgical Centres (PVSC), I developed a comprehensive branding package that included logo variations, typography, a colour palette, custom icons, packaging, and stationery such as letterheads and appointment cards for patients.

Additionally, I designed the UX/UI for the website (www.premiumvisionsc.com), ensuring a user-friendly experience. A key aspect of this project was creating the website copy for patient education, where I focused on knowledge translation to make complex medical information about eye conditions and treatments easily understandable. My role also involves producing detailed medical illustrations to accompany patient education materials, enhancing both engagement and comprehension. This project combined visual design and medical communication to enhance both the brand identity and patient understanding.

This is an ongoing project.