Mount Sinai Biodynamics

Date

Dec 2023

Tools

Adobe InDesign
Adobe Illustrator

For my project with Mount Sinai Biodynamics, I created a compelling brand identity for their launch as the exclusive Canadian wholesale distributor of products from SEKEM, a renowned Egyptian company specializing in high-quality organic goods. My goal was to develop a visual identity that not only reflects the company’s commitment to providing organic and biodynamic goods but also establishes their credibility and professionalism in the market.

My work began with designing a new logo, which serves as the cornerstone of the brand’s identity. From there, I established a cohesive typography system and an earthy colour palette that evokes a sense of natural health and vitality. I also created branding collateral, including a professional business card and designed a complete wholesale catalogue. I focused on creating a clean, organized, and visually appealing layout that effectively showcases the range of teas and other products, such as oils, nuts, dates. This design work ensures that the catalog is not only a functional sales tool but also a beautiful representation of the brand itself. The result is a complete and professional brand identity that positions Mount Sinai Biodynamics for success as they introduce SEKEM’s high-quality products to the Canadian market.