“Le Café Pick Me Up” is a charming local café in a Montreal commercial district. Located in a bustling business building, the café’s owner envisioned creating a cozy and inviting space where people could unwind and relax amid their busy schedules. Target customers are coffee and pastry lovers, as well as those seeking healthy food options for breakfast or lunch.
I developed the complete visual identity for Le Café Pick Me Up which focused on reflecting the café’s warm and welcoming atmosphere while integrating modern, corporate, and sharp elements to align with its location. To make sure the branding resonates with both urban professionals in the area and casual visitors, I designed a unique logo that reflects the essence of comfort and sophistication, with clean lines and a professional aesthetic. The typography consists of san-serif, rounded fonts that are approachable. The client wanted to incorporate powder blue as the main colour which I combined with navy blue and shades of beige to offer a bright yet sophisticated feel to the space.
- Brand Application: The new brand identity was applied across various platforms to ensure a consistent and engaging customer experience. This included:
- Packaging: Designing coffee cups, napkins, and packaging materials that reflect the café’s brand.
- Signage: Creating eye-catching and cohesive indoor and outdoor signage to attract customers and enhance the café’s presence.
- Marketing Materials: Developing flyers, business cards, and social media graphics to promote the café and its offerings effectively.