Darwinz is a Cairo-based AI company with the mission of becoming one of the most renowned AI enablers for business in the MENA region by developing custom industry-focused AI-based solutions to help businesses benefit from the latest innovations in tech.

Darwinz AI needed a visual language that would define their own distinctive brand voice and represent their vision and their ambitions in using complex data to engineer intelligent, automated solutions.

The logomark takes inspiration from neutral networks, a collection of connected nodes that make up a computing system designed to model the way the human brain analyzes and processes information – the foundation of artificial intelligence. The logomark is built of connecting metaball-shaped nodes which form a “D”.

The branding uses confident and optimistic blues alongside vibrant and youthful greens to give it a cutting-edge feel and set it apart from other tech brands. The metaball elements are used to create simple abstract graphics and patterns that adapt to different formats and also extends to other branding material. The versatile logomark and bold logotype present a visual language that is clean and minimalistic and resonates with clients as well as developers.